Star Burger partnered with Imagen TMA to create a campaign image library built around craveable burger photography, menu-item storytelling, and social-first restaurant visuals. The production focused on capturing Star Burger’s signature menu items in a way that felt bold, polished, and appetizing while still staying true to the fast-casual energy of the brand and highlighting it’s quality.
As a commercial food photographer, I helped create a visual library that made the food feel immediate, tactile, and memorable — built to make Star Burger’s menu stand out online and drive appetite through strong campaign imagery.
The creative direction blended polished commercial food photography with more energetic restaurant imagery, giving the brand a versatile set of assets for advertising, social media, website content, and digital marketing. Over the course of a two-day photoshoot, we created a mix of hero food photography, styled burger portraits, action-driven restaurant imagery, and hands-in-frame lifestyle moments.
